While a "brand promise" might be articulated by the seller, perceptions and brand value are ultimately in the control of the people external to the organization.
Michelle Golden
'Social media strategies for professionals and their firms'
Reflexiones y lecturas sobre tecnología, economía, empresa y sociedad en un mundo digital
While a "brand promise" might be articulated by the seller, perceptions and brand value are ultimately in the control of the people external to the organization.
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